When I found out that donating 5% of profits has been a corporate practice at Lightlife ever since day one, I asked them to tell me more. They responded:
Giving back is one of today's corporate "hot buttons." But at Lightlife, it's hardly a trendy thing to do. For us, it's been a way of life ever since we opened our doors over 30 years ago. Every year since our beginning, we've given back at least 5% of net profits to charities that support causes of human dignity, the environment and good health. This year, Lightlife donated $150,000 to Urban Farming to support its mission to end hunger, empower people and encourage healthier eating through sustainable residential and community gardens.
What a great example! Lightlife shows that if people really care, small to medium companies, and even start-ups can afford to make responsible corporate practices a way of life. Congrats, Lightlife!